Property Management by Property Owners

Property Management is the most important and often most overlooked aspect of a rental property business. In order to locate & secure the highest quality tenants for your rental properties it is imperative that you employ a dynamic, modern property management strategy. Adkins Florida Group’s proven Rental Property Marketing Plan does just this with our 7 Steps to Success.

  1. Valuable Social Engagement We employ powerful social media platforms to promote your rental properties. We go beyond promotional content and provide value to your prospective and current tenants with our entertaining perspectives and honest discussions.  The content we post and share on social media might include neighborhood events, maintenance tips, and local interest stories. We want to give our visitors a reason to engage with the content we post. Once we directly engage with a prospective tenant, we begin building awareness and trust with that prospect. Property management Bradenton, property manager Bradenton & property management companies in Bradenton.
  2. Renovate to Increase ROI As a Licensed Contractor

    We can design a quality renovation to suit your property’s needs and your individual investment goals. Kitchens, bath, roofing, A/C, paint, flooring, windows & doors, plumbing, electrical and landscaping, we do it all! Invest in your properties to maximize ROI.

  3. Neighborhood Guide

    Your rental properties have a lot to offer, but sometimes that’s not enough to secure the absolute best tenants. We also need to help some prospective tenants imagine themselves living in the community. When that’s the case, we can assemble a ‘neighborhood guide’ that highlights the best attributes of the area, such as exciting events, unique stores, and nearby restaurants. If you have properties in areas we aren’t familiar with, we’ll use online review sites, local publications, and tourist websites to find information. If you have current tenants in the area we’ll find out where they spend their time and tailor our message to meet their needs.

  4. Create a Video Tour

    Photos are important, but they don’t show the whole picture of your rental property. We want prospective tenants to be able to imagine themselves living in your unit. Therefore, we create a video tour that walks the tenants through the property from start to finish. We may discuss key characteristics of your rental unit and throughout the video we emphasize the unique features of the property. We then post this video to social media platforms, websites and blogs to maximize your exposure to the absolute best tenants.

  5. Mobile Optimized Listings

    Your prospective tenant pool has a smartphone adoption rate of 90 percent. Prospective tenants will look at listings on their phones, and will be turned off if a listing displays poorly on mobile. We create a mobile optimized listing that highlights the best parts of your property. We confirm that your pictures and videos are optimized for mobile and that the text uses a readable font.

  6. Strategic Open House

    A properly held open house will create an atmosphere of competition and scarcity among the tenant prospects. We then leverage these impressions into higher prices and better quality tenants.

  7. Add Incentives

    We advise if there’s evidence for you to consider including incentives to attract additional tenant attention. Incentives can range from kitchen appliance upgrades to rental discounts. If you’re in a competitive rental market, which you probably are, we look at other listings to see common incentives for your area, if there are any.


    Tenant Procurement fee equals 8% of Gross Lease Value.
    Property Management Fee equals 10% of monthly lease value.
    6-month tenancy guarantee (excluding Military Transfers) . Should a tenant that Adkins Florida Group procured and placed into the property vacate due to unforeseen circumstances we will re-rent the property at no additional cost to you.